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Web Analytics

1. Analytics: You can’t afford NOT to track
By delaying implementation, you're probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off.
http://www.webanalyticsassociation.org/en/art/?77
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2. The New Consumer: A Teen’s Eye View of Search Engines, Online Purchasing & Travel
A recent focus group uncovers trends to shape the future of online advertising.
http://www.webanalyticsassociation.org/en/art/?44
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3. Analytics Analysis for Search Marketers
Insight into some of the complex analytics features, not readily apparent to many of the marketing professionals in the search industry.
http://www.webanalyticsassociation.org/en/art/?72
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4. Overrated Metrics
Key metrics allow you to quantify results, but measuring the right metrics allows you to monetize the decision making process – meaning that your business not only grows, but it also gets more and more profitable.
http://www.webanalyticsassociation.org/en/art/?97
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5. Web Analytics That Provides In Depth Business Intelligence
A high percentage of online companies track visitors and traffic volume, but fewer are measuring click through rates and ultimate conversion.
http://www.webanalyticsassociation.org/en/art/?66
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