1. Using Advanced Analytics to Drive Better Business Decisions
The business intelligence (BI) market is moving toward widespread adoption of advanced analytics to drive better decision management. Increasingly, BI practitioners and consumers are recognizing that advanced analytics are essential to the delivery of high-value, decision-oriented functionality (e.g., forecasting, prediction, simulation and optimization).
http://www.dmreview.com/article_sub.cfm?articleId=1023895
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2. Customer Value Analytics
One aspect of customer value analytics relies on the ability to segment the collection of customers based on some set of attributes or characteristics, which sounds deceptively simple. Performing this segmentation depends on some critical prerequisites:
http://www.b-eye-network.com/view/570
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4. Marketswitch
Designs, develops and sells decisioning software that maximizes the capital value of the customer asset. Provides true mathematical constraint-based optimization software.
http://www.marketswitch.com/
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5. Pain, Power and Fit = Sales
What you need to get the Customer to say YES!
As sales and marketing strategists, a lot of our work is done with companies of all sizes, who are bringing new offerings to market. This could be their first “flagship” offering, a new line of business they are entering,
http://www.b-eye-network.com/view/286
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