1. Customer Value Analytics
In Retail Banking, 20 Percent of Accounts Contribute Profit Equaling 200 Percent of the Overall Return.
I am often approached by my clients to help them better understand their customer constituency and to help them evaluate who their “best” customers are. Qualification of “customer goodness” is a very desirable thing, and for good reason.
http://www.b-eye-network.com/view/570?PHPSESSID=b136f8f20471565d3d71b587a325558c
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2. Debunking the CRM Myth
Customer Relationship Management. Sounds simple enough. But the three letters C-R-M are striking fear in the hearts of corporate leaders worldwide, especially in this emerging climate of unprecedented customer churn and waning brand loyalty.
http://www.tdan.com/i018ht03.htm
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3. CRM Analytics: Training & Guidance
TMA assists clients in applying predictive analytics to target the allocation of their marketing resources. Click through to view public training courses and consultative support programs for predicting customer behavior.
http://www.the-modeling-agency.com/consulting/deployed-models.html
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4. Single Customer View
Companies are spending thousands deploying customer relationship management (CRM) systems in order to gain a single view of the customer. But is viewing the customer as an individual really the right way to identify who is most valuable?
http://www.tdan.com/i018fe04.htm
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6. Marketing Systems: Advanced Personalization
Telecommunications executives talk about "the last mile": the challenge of connecting to customers through wires controlled by often-hostile local phone companies. In fact, many new technologies face a similar problem. They are stalled because downstream systems cannot deliver the benefits the technology is supposed to provide.
http://www.dmreview.com/article_sub.cfm?articleId=1023912
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7. Norkom Global
Specialists who develop and implement products to deliver customer intelligence for telecommunications, banking and insurance companies in the interactive economy.
http://www.norkom.com/
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