1. The Black Art Era of Marketing Comes to an End
The Age of Marketing Accountability Begins.
Marketers beware! The gloves have come off in the battle over your budgets. The ‘Black Art’ era of marketing has come to end. With it, the protection once afforded by its mysterious measures of success and failure has evaporated.
http://www.b-eye-network.com/view/445
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2. DB Marketing
Marketing has changed more in the last five years than in
the prior twenty-five. Firms that have been successful competing in a mass market environment are now striving to understand how to compete in a new paradigm known as
"one-to-one marketing."
http://www.tdan.com/i001fe09.htm
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3. Email Relationship Management
Email is used by only 1 out of 10 database and direct marketers, why? Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel.
http://www.b-eye-network.com/view/312
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