1. Approaches to Record Linkage for Customer Data Integration
The basic idea behind record linkage is that each record is assumed to be a representation of some real-world entity.
A conundrum introduced by the growing desire for an organizational “360-degree view” of customers is the need to consolidate the existence of many representations of a single individual into a single representation.
http://www.b-eye-network.com/view/428
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2. Innovative Systems
Innovative Systems, Inc. delivers enterprise customer information solutions and database consulting services to organizations whose success depends on a complete and accurate understanding of their customers. Our robust solutions assist clients worldwide with the migration, consolidation and management of customer-centric data for strategic customer-focused initiatives such as CRM, BI, ERP, and data warehousing. Our powerful solutions identify true customers and detect non-intuitive relationships between all types of customer data, enabling organization to create a unified view of any customer or data element across the enterprise. They also help protect organizations and their employees from the civil penalties that may result from conducting business with suspects identified by domestic and international government agencies.
http://www.innovativesystems.net
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